Marketing Manager
Ho Chi Minh, Viet Nam
Full Time
Marketing and Communications
Experienced
What You Will Deliver
- Develop and execute country marketing plans for both customers and drivers through integrated marketing campaigns, promotions and strategic partnerships.
- Manage marketing budgets for all local initiatives to achieve revenue targets and company objectives
- Analyze both internal and external data to identify customer segments, suggest effective value propositions and act responsively.
- Responsible to drive full funnel customer adoption curve – leads, acquisition, retention and brand loyalty
- Manage a designer as part of a 2-person marketing team
- Collaborate with the regional growth team to drive objective-based performance
- Collaborate with the regional brand team to create meaningful content for deeper engagement and effective conversion.
- Work with product, sales and ops teams on all strategic partnerships, events and exhibitions
- Maintain a distinctive tone of voice for the GoGoX brand that will resonate with our target audience
Who You Are
- Bachelor’s degree preferably in Marketing, Business Administration or Advertising.
- 5 to 7 years of B2B marketing experience
- Strong experience in lead generation through both online and offline channels for targeted customers segments
- Prior experience in event management would be a plus
- Excellent communicator and creative thinker, with an ability to use data to inform decisions
- Ability to operate and self-motivate independently
- Comfortable to navigate effectively and efficiently in ambiguous situations
- Strong knowledge of the local market, across all media channels.
- Capable of both integrated brand and tactical ideas
- Capable of both strategic planning and execution.
- Good organisation and planning skills
- Impeccable attention to details
- Strong commercial sense and business acumen
- Fluent in both Vietnamese and English
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