Senior Marketing Executive

What You Will Deliver:

Report to the Hong Kong Senior Marketing Manager

• Strategic Growth: Formulate and execute integrated B2C and B2B strategies focusing on user acquisition, engagement, and long-term retention.
• Holistic Lifecycle Management: Develop automated trigger-based journeys and loyalty programs to increase Customer Lifetime Value.
• Channel Optimization: Oversee the 360-degree marketing mix (SEM, SEO, Social, Programmatic, Offline, and Partnerships), ensuring a consistent brand voice across all touchpoints.
• Content Mastery: Develop and deploy high-impact social media and in-app content designed to ensure high engagement and conversion rates.
• Cross-Functional Communication: Serve as the central point of contact between Marketing, Data, Operations, and Product teams to ensure campaign alignment and smooth execution.
• Market Intelligence: Conduct regular competitor benchmarking and stay ahead of HK market trends to identify new growth opportunities.
• Data & Reporting: Define and track KPIs for all campaigns, monitor real-time performance, and provide actionable insights in monthly reviews.

Who You Are:

• Degree holder in Marketing, Communications, Business or related discipline
• Good command of both written and spoken English & Chinese is a must
• 4-6 years of marketing experience with branding, marketing & growth strategy 
• Experience in marketing digital/ platform product is preferred
• Exposure to both B2C & B2B is a plus
• Experience with Life cycle management is a plus
• Familiar with growth marketing metrics (Google & social) to measure success of campaigns
• Strong interest in latest marketing trend and technology
• Proactive, ambitious and self-motivated in a hyper-growth and fast-paced working environment 
• Experience in ad or marketing agency/ platform/ logistics/ e-commerce fulfilment environment is a plus
• Ability to navigate through ambiguity and constant change 
• Strong communication, negotiation and interpersonal skills
• Creative, detail-oriented, and a strong team player
• Experience with CMS and website update is a plus
• Driving experience and knowledge is a plus
• Candidate with less experience will be considered as Marketing Executive

What We Offer

• A company provides casual and flexible working environment
• A company promotes learning, continuous improvement, and personal growth